oystersandcaviar.ca - Built for a Premium Audience. Designed for Two Languages
A full brand and e-commerce transformation for a high-end Canadian seafood brand.
Project Overview
Oysters & Caviar needed more than a website! They needed a complete brand presence that could speak to a premium bilingual audience in both English and French. The goal was to build a sophisticated, conversion-focused Shopify storefront that reflected the quality of their products and performed across all digital channels.
Strategy & Execution
Full Visual Redesign: Built a premium, conversion-focused Shopify storefront that reflects the sophistication and quality of the Oysters & Caviar brand.
Bilingual FR/EN Setup: Integrated AI-driven translation and content workflows to build a fully bilingual storefront, seamlessly serving both English and French speaking customers.
Brand Guidelines: Developed comprehensive brand guidelines to ensure a consistent, professional identity across all digital touchpoints.
AI Content Creation: Produced high-quality visual assets including AI-enhanced product photography and video content, elevating the brand's visual storytelling across all platforms.
Streamlined Online Channels: Unified the brand's digital presence across all online channels for a consistent, premium customer experience from first touch to checkout.
Meta Ads Strategy: Developed and executed a Meta Ads strategy through audience refinement and iterative creative testing, achieving an average 7x ROAS.
The Results
✓ 7x Average ROAS on Meta Ads
✓ Full bilingual FR/EN Shopify store
✓ Complete brand guidelines
✓ AI-enhanced visual content library
✓ Unified digital brand presence
Bilingual Functionality
BRAND GUIDELINES
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BRAND GUIDELINES 〰️
A strong brand is only as powerful as its consistency. I developed comprehensive brand guidelines for Oysters & Caviar to ensure that every team member, content creator, and marketing partner could represent the brand accurately and confidently.
From logo usage and color palette to typography and photography style, these guidelines became the single source of truth for the entire brand's digital presence.